Our story
On June 30, 2021, our Michael passed away in a tragic accident on Lake Minnetonka. Michael was special. He was perfectly imperfect. In his 15 well-lived years, he gave hugs to those that needed a lift. Introduced new friends to old ones. Encouraged friends to go big, and laugh bigger. His courage, authenticity, and fun-loving spirit resulted in countless connections and friendships. This was his light.
His story is far from over. We are continuing his quest to make connections with A Kindness Co., spreading kindness in his honor.
Be bold, brave & kind
We believe the butterfly effect is undeniable. One simple kind act can create a stream of kindness that ripples through our inner circles, our communities, and beyond.
And the best acts of kindness are unexpected, maybe even a bit extra.
Bravely given to those that need to be seen and feel loved, our products are designed to spread kindness.
Process & purpose-driven
We sweat the details. Tying together amazing clean scents with bold designs and kind messages, our hand-poured soy wax candles are unapologetically loud in the best way. Starting with a creative brief, iterating through countless designs, and crowd-sourcing new products for months.
We use kind ingredients. Sourcing only clean, toxin & phthalate free scents, 100% soy wax, reusable vessels & recyclable packaging.
And we make our candles with love. All hand poured and assembled in our home studio.
The experience
Whether it’s a gift of self-care or a gift to others, opening and lighting a candle is a moment.
It starts with our packaging - clean, bold designs that tell you what’s inside is about to hit different.
Inside is a story card detailing our origin story and our mission to spark a stream of kindness.
Each candle has its own unique message, designed to give the receiver a note of encouragement and validation. So they know they matter. Their individuality is valued.
And our amazing scents are the icing on the cake, setting the mood, using science to lift your spirits.